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Our Story


In the Beginning

Duane & Kay Gerken founded Gerken & Associates real estate company.


Duane & Kay Gerken

Duane & Kay Gerken both served terms as local REALTOR board Presidents.


Firm Expands

The firm doubled in size both in agents and in office space.


Duane Gerken

Duane Gerken serves at the state level as President for the Missouri Association of REALTORs)


Charlie & Jeff Gerken

Charlie & Jeff Gerken, brothers become Brokers and Partners and firm expands to four times it's' original size


Kay Gerken

Kay Gerken serves at the state level as President for the Missouri Association of REALTORs)


Branson Tornado

Devastating Branson Tornado destroys the office on the Branson Strip's Hwy 76, but within 8 hours was up and running in a new office never missing a beat!


April 1st

Gerken & Associates celebrates 40th anniversary


Present Day

Located at 500 West Main Street, near downtown Branson, we continue to break records in largest sales volume per agent.










Our lifestyle and what we call Home


  • Customer Experience

    Every client deserves top notch service from professional photos to dynamic print advertising to strategic online marketability to a personal one-on-one conversation and that’s what we will provide. We strive for better than excellent, we want perfection!
  • Full-Time Availability from Full-Time Agents

    Working with a part-time agent will only get you help “part-of-the-time”. Our entire office is full of full-time agents ready and available to assist you...full-time!
  • Single Agent Relationship

    Our entire firm will work to help you sell or buy a home, but rest assured when you need something, the Realtor® you spoke with on that first day is the same Realtor® that will be there to hold your hand through the process, and will also be the same Realtor® sitting next to you at the closing table. We don’t pawn off our clients, they get one-on-one undivided attention.
  • Outstanding Reputation of Leaders

    Since 1975, our agents continue to be directly involved in the local community from clubs and chamber events to charities…we care about people.
  • Technology & Higher Education

    Let’s call it what it is, Missouri is generally “behind the times” as we like to have you “Show-Me” it first, but at Gerken & Associates we step outside that stigma and utilize all resources and outlets available in today’s industry to assist you with buying or selling a home with security and ease.
  • Our Definition

    Gerken & Associates is a group of well established, highly educated, top notch professionals, working conducively together to provide better than great marketing and better than outstanding service. After all, that’s what you deserve!


Being the best we can be

Gerken & Associates encourages our agents to shine as individuals as well as a company. When you work with a Gerken & Associates agent you are working with the best of the best! Staying up on current trends and market statistics is a top priority so we are highly educated professionals. Not only have the agents at Gerken & Associates become Certified Residential Specialists, but many have won numerous awards in this industry such as Realtor® of the Year Award, Realtor® Appreciation Award, Million Dollar Club, Leadership Academy, and Rookie of the Year Award just to name a few!


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"Gerken & Associates latest technology provided access to MLS information and mapping that helped us eliminate places without having to drive all over. Their organization and pre-planning made it possible for us to stop looking after just two homes. "
Dr. Chris Weber; Springfield, Missouri
"We stumbled upon a home we liked which was For Sale By Owner. Because we've used Gerken & Associates before, we informed the seller we would only make an offer through them. Gerken & Associates handled all our negotiations with great professionalism. "
Ross & Janice Summers; Branson, Missouri
"It's been almost 5 months since you helped us find the most wonderful Lake home in the Ozarks. Having been in sales for many years, it's hard to find a company like you who are motivated to provide quality customer service needed to sustain good business relationships. Your professionalism, knowledge of the market and sincere desire to work with us on our unique demands is much appreciated. "
Dave & Shirley Albright; Wichita, Kansas
"I recently purchased an investment home through Gerken & Associates. I am a real estate broker in California and have been licensed for over 30 years. I was very pleased with the way Gerken & Associates handled the transaction. I did not travel to Missouri for the closing, but they handled the details and always responded immediately. I have bought and sold many houses, but I have never worked with any company that was so quick to respond to my concerns as they did. I will definitely use them again. "
Grace Craig; Rio Vista, California
"We traveled to Branson several times a year and called Gerken & Associates to consider purchasing. Throughout the next two years, they kept us up to date with area real estate and were patient while we made a decision. We finally found the right place, a condo, last fall and are so happy with our purchase! "
Roger & Sally Gorgas; Branson, Missouri
"We bought a vacant lot to build on from Gerken & Associates 18 years ago and have the highest respect for them as good, honest people. When it was time for us to sell, we didn't think twice of giving them the listing to our cabin. Dedication and personal service is second to none. A job well done! "
Bill & Betty Montalbano; Branson, Missouri
"My brother Doug and I hired Gerken & Associates to sell a piece of commercial property that we had in our family for many years. Their agents are attentive, accurate and informative when going through negotiations and the closing. "
Chip Mason; Branson, Missouri
"Thanks very much to Gerken & Associates for your help in making it easy to sell my condo from a distance. It was so convenient for me not to have to be in Branson and still get it sold at full price! "
Gay Hasbrook; Bartlesville, Oklahoma
"Buying a home can be a stressful situation, especially when you live 1,200 miles away! We arrived from Florida for a long weekend and were referred to Gerken & Associates. They worked day and night to find us a home in the short time we had. The day before returning to Florida, we found our home and signed a contract! "
Frank & Caris King; Branson, Missouri
"Gerken & Associates goes above and beyond the call of duty on a regular basis. We don't buy property from anybody but them. "
Lauren & Maxin Gibney; Branson, Missouri
"Thanks for making the purchase of my commercial property an easy and pleasurable experience. I've purchased several properties from different real estate companies and my experience with your company has been by far the best. I'll definitely recommend Gerken & Associates to my customers at Casa Fuentes Mexican Restaurant. "
Manuel Fuentes; Branson, Missouri
"The entire team cared about what I wanted in a home and provided solutions to the normal (and not so normal) dilemmas that arise when buying real estate. My experience with Gerken & Associates was outstanding from start to finish! "
Sandy DeLapp; Branson, Missouri
"New to the area, we saw the Gerken & Associates office and stopped in to inquire about vacant land for sale in Branson. The sales agents were professional, helpful and eager to assist. We ended up purchasing a lot in one of their newly developed subdivisions, Huntington Green Estates, to build our dream home. We are very satisfied with our purchase and look forward to moving to the Ozarks! "
Dennis & Debbie De La Torre; Oswego, Illinois
"Being a first-time homebuyer is overwhelming, but Gerken & Associates ensured a smooth transaction. They took the time to validate my concerns and weren't just out for a quick sale. They fit the process into my busy schedule by emailing me listings with photos and directions. From the first time I met with an agent in their office, through closing day, they were at my side. I recommend Gerken & Associates to all first-time homebuyers. "
John Wilton; Tulsa, Oklahoma
"The agents are always professional in appearance and in the way they handled the selling of our home. Should we return to Branson, we will definitely use Gerken & Associates again "
Darlene & Al Balistreri; Branson, Missouri
"We stopped by Gerken & Associates during our first visit to Branson. Although we were just looking, they were very helpful and never pressured us. Throughout our house hunting experience, the team was professional and everything they told us proved to be true. We eventually decided on a lake cabin and are well on our way to enjoying lake life in the Ozarks. "
Mike & Cindy Lotz; Belleville, Illinois
"If you're ready to buy or sell a house, try this formula that works for me: (Worry Free) + (Latest Technology) + (High Exposure) / (Multiple Showings) + (Frequent Feedback) = Gerken & Associates! "
Lor Radant; Branson, Missouri
"We chose Gerken & Associates to list our home based upon their reputation with the locals. They are wonderful real estate agents and make us feel like we are their primary clients. "
Donald & Beverly Emery; Mendon, Illinois
"On behalf of my parents as well as myself, I'd like to thank everyone at Gerken & Associates! You were so helpful when we purchased our land and extremely helpful when we needed to sell. We're very grateful for our contact with you and cannot say enough about your services. "
Sandy Knapp; Orland Park, Illinois
"Since the purchase of my home, I have referred several of my friends to Gerken & Associates because I'm confident in their dedication to personal service. "
Cindy Thomas; Harrison, Arkansas
"We recently had the pleasure of working with Gerken & Associates for the second time. We purchased a home through them 25 years ago and when we decided to sell, there was no question as to whom we would use to handle our property. Professionalism and friendliness combined are the main characteristics that make the entire Gerken family and their associates the best agency we can recommend in the Tri-Lakes area. "
Ron & Pat Hutchason; Blue Eye, Missouri
"Over the years I have had the pleasure of working with numerous Realtors, however, when it comes to listing my new construction homes, I always use Gerken & Associates because they don't just show them; they SELL them. "
George Cramer; Branson, Missouri
"Gerken & Associates eliminated all of the intimidation I felt as a new homebuyer answering all the questions and concerns throughout the process. Thanks so much! "
Colin Duggan; Omaha, Nebraska
"After countless months of looking for a home in Branson, we followed a Gerken & Associates sign to the most beautiful neighborhood. Upon seeing the home, we called their office to view it. We trusted in them, as they gave generously in time, effort and patience to walk us through the purchasing process. We recommend Gerken & Associates for all your real estate needs. "
Lee & Cherri Cahow; Ridgedale, Missouri
"Thanks for everything. You are complete pros to work with every step of the way! That was the smoothest, quickest closing I have ever been through. Please thank everyone on the Gerken Team. I will give you a referral anytime. You are always welcome to have people call me for one. "
Laura Parramore; Blue Eye, Missouri
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